Aus der New York Times vom 14. August stammt die Geschichte von Heather, die mittlerweile 850.000 Leserinnen – hauptsächlich Mütter – auf ihrem Blog hatte. Wow sagen da nicht nur die Unternehmen sondern auch die Kommunikationsagenturen. Advocacy starts here! Hier das Zitat:
“Heather Armstrong’s wickedly funny blog about motherhood, Dooce, is more than just an outlet for the creativity and frustrations of a modern mother. The site, chock full of advertising, is a moneymaking machine — so much so that Ms. Armstrong and her husband have both quit their regular jobs…. advertisers are eager to influence the 850,000 readers, mostly women, who avidly follow Ms. Armstrong’s adventures. Although Ms. Armstrong will not disclose exact numbers, Dooce’s revenue this year is on track to be seven times its size in 2006, according to Federated Media, which sells ads for the blog.”
Timeline
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