Fremde Freunde, für den Spiegel Anlass, um in Kulturpessimismus zu schwelgen, für die meisten Online-User nahezu Alltag. Ob nun bei Twitter, bei Facebook, bei Xing, bei Wolrd of Warcraft oder in jedem beliebigen Forum, die Kommunikation mit Fremden, Freunden, Avataren oder Followern ist hier Alltag.
Mike Arauz von der Agentur Undercurrent hat verschiedene Varianten der Online-Freundschaft durchgespielt und sie klassifiziert:
Passive Interest e.g. repeat visits, blog readers, fans, followers, etc.
Active Interest e.g. people who leave comments on your blog, wall comments, @replies on Twitter, etc.
Sharing e.g. social bookmarking, retweeting links, posting links and content to my own sites and profiles, etc
Public Dialogue e.g. public @replies, referrals in a blog post, and references posted to our various sites and profiles, etc.
Private Dialogue e.g. exchanging email, TXT messages, IM, and direct messages on Twitter, Facebook, YouTube, Flickr, etc.
Advocacy e.g. same tools as Sharing, but different language; usually entails recommending the person or brand, and not just a specific piece of content
Investment Maybe one axis could be about a friend’s motivations, another about the balance of value of the friendship to either me or them and another about that friend’s social activity.
via PSFK
